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The 800-pound gorilla of sales : how to dominate your market

Author: Bill Guertin
Publisher: Hoboken, N.J. : Wiley, ©2010.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

How to dominate your market and receive sales results that are better than the competition An "800-Pound Gorilla" is a business term used to describe the dominant player in any marketplace that gets  Read more...

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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Bill Guertin
ISBN: 9780470496756 0470496754
OCLC Number: 326679591
Description: xxiv, 184 pages ; 23 cm
Contents: Live large, take charge : why 800-pound gorillas think bigger than anyone else --
When you're really big, it's hard to hide anywhere : why 800-pound gorillas must be authentic --
Thank you, American tourister : why 800-pound gorillas get to rattle the cage --
No one's ever done it before : why 800-pound gorillas do what others won't --
Because they look good in blue tights : why 800-pound gorillas are heroes to those they serve --
The really strong silent type : how 800-pound gorillas talk less and do more --
One banana, two banana : how 800-pound gorillas add value --
Roarrrrr! : why 800-pound gorillas are the ones others quote --
Speak the language of yes, but take no for an answer : how 800 pound gorillas get beyond rejection in selling --
Where leopards hang out : why 800-pound gorillas know their competition --
It's more fun to beat your chest and roar : why 800-pound gorillas bring passion to all they do --
Foraging, shelter, and mating : why 800-pound gorillas master the fundamentals --
The action plan : how you will become the next 800-pound gorillas.
Other Titles: Eight hundred pound gorilla of sales
Responsibility: Bill Guertin.

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