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A SWOT Analysis of The Potential Impact of MOOCs

Author: Laddie Odom
Edition/Format: Chapter Chapter : English
Summary:
This paper explores the Massively Open Online Course (MOOC) phenomenon and its potential impact upon the strategies of well-established online higher education institutions such as the University of Maryland University College (UMUC) by applying a Strength Weakness Opportunity Threat (SWOT) analysis. While the specific case of UMUC is examined here, other institutions may also find the approach of value when  Read more...
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All Authors / Contributors: Laddie Odom
ISBN: 978-1-939797-03-2
Publication:Proceedings of World Conference on Educational Multimedia, Hypermedia and Telecommunications in Victoria, Canada (2013).; Association for the Advancement of Computing in Education (AACE), 2013
Language Note: English
Unique Identifier: 5497569520
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Abstract:

This paper explores the Massively Open Online Course (MOOC) phenomenon and its potential impact upon the strategies of well-established online higher education institutions such as the University of Maryland University College (UMUC) by applying a Strength Weakness Opportunity Threat (SWOT) analysis. While the specific case of UMUC is examined here, other institutions may also find the approach of value when considering their own strategic responses to MOOCs.

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