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De A tot Z van marketing : 80 thema's voor iedereen die aan marketing doet

Author: Philip Kotler; Gerard Grasman
Publisher: Utrecht : Het Spectrum, 2003.
Edition/Format:   Print book : Dutch : 1e dr
Database:WorldCat
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Genre/Form: Handboeken (vorm)
Document Type: Book
All Authors / Contributors: Philip Kotler; Gerard Grasman
ISBN: 9027480907 9789027480903
OCLC Number: 66946659
Description: 239 p. ; 22 cm.
Responsibility: Philip Kotler ; [vert. uit het Engels door: Gerard Grasman].

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