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The a-z of visual ideas : how to solve any creative brief

Author: John Ingledew
Publisher: London : Laurence King Pub., 2011.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"A source book of visual ideas and strategies for visual communication The A-Z of Visual Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Aimed principally at the student market, the book shows where ideas and inspiration come from and helps unlock the reader s creativity, providing numerous strategies to help solve creative briefs and design  Read more...
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Genre/Form: Terminology
Document Type: Book
All Authors / Contributors: John Ingledew
ISBN: 9781856697149 1856697142
OCLC Number: 719428983
Notes: Includes index.
Description: 211 pages : illustrations (chiefly color) ; 26 cm
Contents: Introduction : What's the big idea? ; Strategies for solving a creative brief ; Working on ideas --
[Ideas] : Art ; Building a bigger picture ; Caricature ; Clichés seen afresh ; Colour ; Counter-intuition ; Creative collisions ; Cryptic communication ; Digitality ; Dreams and daydreams ; Expressions visualized ; Eyes ; Familiar but seen afresh ; Finding ideas ; Flags ; Fusion ; Garage genius ; Hands ; Happy accidents ; Hidden messages ; Humour ; Icons ; Illusion ; Irony ; Juxtaposition ; Knowledge ; Laughter ; Making faces ; Making maps ; Materials ; Maths ; Mirror, mirror ; Movies ; Museums ; Music ; Nature ; One thing looks like another ; Photographs ; Photography ; Phototypography ; Places of worship ; Puns ; Questions ; Reinvention ; Rescaling ; Reversing problems ; Satire ; Science ; Sensations ; Shadows ; Shock ; Signs ; Silhouettes ; Sketchbooks and scrapbooks ; So bad it's good ; Surprise ; Symbols ; Tension between words and images ; Torn images ; Travel ; Type ; Unexpected venues ; Visual metaphors ; Word of mouth ; Wordplay ; X-rays ; You! (put yourself in it) ; Zeitgeist.
Other Titles: A to Z of visual ideas
How to solve any creative brief
Responsibility: John Ingledew.

Abstract:

The A-Z of Visual Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Showing where ideas and inspiration come from, the book  Read more...

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