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A/B testing : the most powerful way to turn clicks into customers

Autore: Dan Siroker; Pete Koomen
Editore: Hoboken, New Jersey : Wiley, [2013] ©2013
Edizione/Formato:   book_printbook : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
"A/B testing is the simpleidea of showing seveal diferent versions of a web page to live traffic, and then measuring the effect each version has on visitors. using A/B testing, companies can improve the effectiveness of their marketing and user experience ansd, in doing so, can sometimes double or triple their conversion rates. ..."--Back cover.
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Informazioni aggiuntive sul formato: Online version:
Siroker, Dan.
AB testing
Hoboken : Wiley, 2013
(DLC) 2013020042
Tipo documento: Book
Tutti gli autori / Collaboratori: Dan Siroker; Pete Koomen
ISBN: 9781118536094 1118536096
Numero OCLC: 828139410
Note: Includes index.
Descrizione: vi, 202 pages : illustrations (chiefly color) ; 24 cm
Contenuti: How A/B testing helped win the White House --
twice --
What to test --
Refine, explore, and refine --
Less is more : reduce choices --
Conclusion --
Acknowledgements.
Responsabilità: Dan Siroker, Pete Koomen ; with Cara Harshman.
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A guide to delivering a better user experience through A/B testing  Per saperne di più…

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