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The ABC of XYZ : understanding the global generations

Author: Mark McCrindle; Emily Wolfinger
Publisher: Sydney : UNSW Press, 2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Based on a more than a decade of research, this reference is designed for marketers, managers, educators, and parents who need a useful, fun, not-too-technical introduction to generational research. The breezy vocabulary of this kind of study is familiar to most people—Are Gen X-ers still slackers? Will Gen Y-ers ever move out of the house? Why are Zeds so spoiled?—but this guide goes deeper with  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
McCrindle, Mark.
ABC of XYZ.
Sydney : UNSW Press, 2009
(DLC) 2009675199
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Mark McCrindle; Emily Wolfinger
ISBN: 9781742245638 1742245633 9781742232041 1742232043
OCLC Number: 647885136
Description: 1 online resource (xv, 237 pages) : illustrations
Contents: Contents; Foreword; Introduction; 1 Generations defined; 2 Generational warfare; 3 The generation map; 4 Parenting and training; 5 Educating and engaging; 6 Recruiting and retaining; 7 Motivating and communicating; 8 Leading and managing; 9 Marketing and selling; 10 Beyond Z: meet Generation Alpha; A final word; Notes; Bibliography; Index.
Responsibility: Mark McCrindle with Emily Wolfinger.

Abstract:

Suitable for educators, business managers and parents who want a brief and useful introduction to Australia's living generations and how they interact, this title explores what a generation is, how  Read more...

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