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Absolute appeal : direct mail design

Author: Rie Sekita
Publisher: Tokyo : PIE Books, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"This book introduces highly selected examples of direct mail in which various devices have been used for capturing their target market and shows the intention in their production. In addition to boldly drawing attention to the part of the direct mail that contains the message, using layout components such as materials and shapes, the aim of the design is provided with textual information that unravels the  Read more...
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Genre/Form: Catalogs
Bildband
Document Type: Book
All Authors / Contributors: Rie Sekita
ISBN: 9784894445758 4894445751
OCLC Number: 143577719
Language Note: Parallel English and Japanese text.
Description: 216 pages : color illustrations ; 31 cm
Responsibility: [editor, Rie Sekita ; translator, Pamela Miki].
More information:

Abstract:

"This book introduces highly selected examples of direct mail in which various devices have been used for capturing their target market and shows the intention in their production. In addition to boldly drawing attention to the part of the direct mail that contains the message, using layout components such as materials and shapes, the aim of the design is provided with textual information that unravels the "strategy" contained in the expression in an easy-to-understand way."--Jacket.

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