skip to content
Abundance : buying and selling in postwar Australia Preview this item
ClosePreview this item
Checking...

Abundance : buying and selling in postwar Australia

Author: Amanda McLeod
Publisher: North Melbourne, Vic. : Australian Scholarly Publishing, 2007.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
After the privations of the Second World War, and the Depression, people suddenly had a huge range of choice of where to dispose of their discretionary income. And with the boom in consumer goods came a boom in advertising and marketing. Increasingly sophisticated advertising was backed by developments in the science (or should that be art) of market research, which explored the psychology of the purchaser, and led  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Amanda McLeod
ISBN: 1740971310 9781740971317
OCLC Number: 145151662
Description: x, 348 pages : illustrations ; 21 cm
Responsibility: Amanda McLeod.

Abstract:

After the privations of the Second World War, and the Depression, people suddenly had a huge range of choice of where to dispose of their discretionary income. And with the boom in consumer goods came a boom in advertising and marketing. Increasingly sophisticated advertising was backed by developments in the science (or should that be art) of market research, which explored the psychology of the purchaser, and led to a shift in the style of ads. And with the increase in available goods, and growing emphasis on the purchaser, Australians were defining themselves more than ever before through the things they bought.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/145151662> # Abundance : buying and selling in postwar Australia
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "145151662" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/890549530#Place/north_melbourne_vic> ; # North Melbourne, Vic.
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/vra> ;
   schema:about <http://dewey.info/class/330.994/e22/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/890549530#Event/since_1945> ; # Since 1945
   schema:about <http://id.worldcat.org/fast/1204543> ; # Australia.
   schema:about <http://experiment.worldcat.org/entity/work/data/890549530#Topic/purchasing_australia> ; # Purchasing--Australia
   schema:about <http://id.worldcat.org/fast/1111969> ; # Selling
   schema:about <http://id.worldcat.org/fast/1084263> ; # Purchasing
   schema:about <http://experiment.worldcat.org/entity/work/data/890549530#Place/australia> ; # Australia
   schema:about <http://id.worldcat.org/fast/901974> ; # Economic history
   schema:bookFormat bgn:PrintBook ;
   schema:creator <http://viaf.org/viaf/310594850> ; # Amanda McLeod
   schema:datePublished "2007" ;
   schema:description "After the privations of the Second World War, and the Depression, people suddenly had a huge range of choice of where to dispose of their discretionary income. And with the boom in consumer goods came a boom in advertising and marketing. Increasingly sophisticated advertising was backed by developments in the science (or should that be art) of market research, which explored the psychology of the purchaser, and led to a shift in the style of ads. And with the increase in available goods, and growing emphasis on the purchaser, Australians were defining themselves more than ever before through the things they bought."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/890549530> ;
   schema:inLanguage "en" ;
   schema:name "Abundance : buying and selling in postwar Australia"@en ;
   schema:productID "145151662" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/145151662#PublicationEvent/north_melbourne_vic_australian_scholarly_publishing_2007> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/890549530#Agent/australian_scholarly_publishing> ; # Australian Scholarly Publishing
   schema:workExample <http://worldcat.org/isbn/9781740971317> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/145151662> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/890549530#Agent/australian_scholarly_publishing> # Australian Scholarly Publishing
    a bgn:Agent ;
   schema:name "Australian Scholarly Publishing" ;
    .

<http://experiment.worldcat.org/entity/work/data/890549530#Place/north_melbourne_vic> # North Melbourne, Vic.
    a schema:Place ;
   schema:name "North Melbourne, Vic." ;
    .

<http://id.worldcat.org/fast/1084263> # Purchasing
    a schema:Intangible ;
   schema:name "Purchasing"@en ;
    .

<http://id.worldcat.org/fast/1111969> # Selling
    a schema:Intangible ;
   schema:name "Selling"@en ;
    .

<http://id.worldcat.org/fast/1204543> # Australia.
    a schema:Place ;
   schema:name "Australia." ;
    .

<http://id.worldcat.org/fast/901974> # Economic history
    a schema:Intangible ;
   schema:name "Economic history"@en ;
    .

<http://viaf.org/viaf/310594850> # Amanda McLeod
    a schema:Person ;
   schema:familyName "McLeod" ;
   schema:givenName "Amanda" ;
   schema:name "Amanda McLeod" ;
    .

<http://worldcat.org/isbn/9781740971317>
    a schema:ProductModel ;
   schema:isbn "1740971310" ;
   schema:isbn "9781740971317" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.