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Academics going public : how to write and speak beyond academe

Author: Marybeth Gasman
Publisher: New York, NY : Routledge, 2016.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Marybeth Gasman
ISBN: 9781317206262 1317206266
OCLC Number: 953030152
Description: 1 online resource.
Contents: 1. Introduction / Marybeth Gasman --
2. Professors and the press / Scott Jaschik --
2. Writing opinion articles / Donald E. Heller --
4. The art and science of sharing BIG IDEAS in academic public speaking / Terrell L. Strayhorn --
5. Using social media to promote scholarship : amplify, magnify, clarify / Richard J. Reddick --
6. Crafting an online scholarly identity : invention and representation / Dafina-Lazarus Stewart --
7. Social media use for survey distribution / Shonteria L. Johnson ... [and others] --
8. How to write an influential press release / Kat Stein --
9. Handling hecklers, controversy, and backlash / Marybeth Gasman --
10. Concluding thoughts : institutional and individual benefits of going public / Marybeth Gasman.
Responsibility: edited by Marybeth Gasman.

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