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Access-marketing : mit technologiegesteuertem marketing kunden überall und jederzeit erreichen

Author: Regis McKenna
Publisher: Weinheim : Wiley, 2003.
Edition/Format:   Print book : GermanView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Regis McKenna
ISBN: 3527500375 9783527500376
OCLC Number: 505308227
Language Note: Translated from the English.
Notes: Originally published as: Total access: giving customers what they want in an anytime, anywhere world (Boston, Mass. : Harvard Business School Press, 2002).
Description: 238 pages
Other Titles: Total access.
Responsibility: Regis McKenna ; Deutsch von Nicola Fischer.

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