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Accidental branding : how ordinary people build extraordinary brands

Author: David Vinjamuri
Publisher: Hoboken, NJ : John Wiley & Sons, ©2008.
Edition/Format:   eBook : Biography : EnglishView all editions and formats
Database:WorldCat
Summary:
Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!". --Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav.
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Details

Genre/Form: Electronic books
Biography
Case studies
Additional Physical Format: Print version:
Vinjamuri, David, 1964-
Accidental branding.
Hoboken, NJ : John Wiley & Sons, ©2008
(DLC) 2007039475
Material Type: Biography, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: David Vinjamuri
ISBN: 9780470165065 0470165065 9780470282083 0470282088
OCLC Number: 611583349
Description: 1 online resource (xii, 212 pages)
Contents: What is an accidental brand? --
The accidental brand-builder in you --
The storyteller: John Peterman (J. Peterman) --
The contrarian: Craig Newmark (craigslist) --
The tinkerer: Gary Erickson (Clif Bar) --
The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) --
The pugilist: Gert Boyle (Columbia Sportswear) --
The perfectionist: Julie Aigner-Clark (Baby Einstein) --
The anarchist: Roxanne Quimby (Burt's Bees) --
Afterword.
Responsibility: David Vinjamuri.

Abstract:

Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!". --Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav.
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