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Accidental branding : how ordinary people build extraordinary brands

Autor: David Vinjamuri
Editorial: Hoboken, NJ : John Wiley & Sons, ©2008.
Edición/Formato:   Libro-e : Documento : Biografía : Inglés (eng)Ver todas las ediciones y todos los formatos
Resumen:
Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!". --Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav.
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Detalles

Género/Forma: Electronic books
Biography
Case studies
Formato físico adicional: Print version:
Vinjamuri, David, 1964-
Accidental branding.
Hoboken, NJ : John Wiley & Sons, ©2008
(DLC) 2007039475
Tipo de material: Biografía, Documento, Recurso en Internet
Tipo de documento Recurso internet, Archivo de computadora
Todos autores / colaboradores: David Vinjamuri
ISBN: 9780470165065 0470165065 9780470282083 0470282088
Número OCLC: 611583349
Descripción: 1 online resource (xii, 212 pages)
Contenido: What is an accidental brand? --
The accidental brand-builder in you --
The storyteller: John Peterman (J. Peterman) --
The contrarian: Craig Newmark (craigslist) --
The tinkerer: Gary Erickson (Clif Bar) --
The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) --
The pugilist: Gert Boyle (Columbia Sportswear) --
The perfectionist: Julie Aigner-Clark (Baby Einstein) --
The anarchist: Roxanne Quimby (Burt's Bees) --
Afterword.
Responsabilidad: David Vinjamuri.
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Resumen:

Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental"  Leer más

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The stories of acclaimed entrepreneurs like John Peterman (J. Peterman) and Gert Boyle (Columbia Sportswear), whose brands generate a cult-like loyalty from consumers, give this book a lively flavor Leer más

 
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