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Accidental branding : how ordinary people build extraordinary brands

著者: David Vinjamuri
出版社: Hoboken, NJ : John Wiley & Sons, ©2008.
エディション/フォーマット:   電子書籍 : Document : Biography : Englishすべてのエディションとフォーマットを見る
概要:
Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!". --Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav.
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ジャンル/形式: Electronic books
Biography
Case studies
その他のフォーマット: Print version:
Vinjamuri, David, 1964-
Accidental branding.
Hoboken, NJ : John Wiley & Sons, ©2008
(DLC) 2007039475
資料の種類: Biography, Document, インターネット資料
ドキュメントの種類 インターネット資料, 電子ファイル
すべての著者/寄与者: David Vinjamuri
ISBN: 9780470165065 0470165065 9780470282083 0470282088
OCLC No.: 611583349
物理形態: 1 online resource (xii, 212 pages)
コンテンツ: What is an accidental brand? --
The accidental brand-builder in you --
The storyteller: John Peterman (J. Peterman) --
The contrarian: Craig Newmark (craigslist) --
The tinkerer: Gary Erickson (Clif Bar) --
The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) --
The pugilist: Gert Boyle (Columbia Sportswear) --
The perfectionist: Julie Aigner-Clark (Baby Einstein) --
The anarchist: Roxanne Quimby (Burt's Bees) --
Afterword.
責任者: David Vinjamuri.
その他の情報

概要:

Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental"  続きを読む

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出版社によるあらすじ

The stories of acclaimed entrepreneurs like John Peterman (J. Peterman) and Gert Boyle (Columbia Sportswear), whose brands generate a cult-like loyalty from consumers, give this book a lively flavor 続きを読む

 
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