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Accidental branding : how ordinary people build extraordinary brands

저자: David Vinjamuri
출판사: Hoboken, NJ : John Wiley & Sons, ©2008.
판/형식:   전자도서 : 문서 : 전기 : 영어모든 판과 형식 보기
요약:
Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!". --Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav.
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상세정보

장르/형태: Electronic books
Biography
Case studies
추가적인 물리적 형식: Print version:
Vinjamuri, David, 1964-
Accidental branding.
Hoboken, NJ : John Wiley & Sons, ©2008
(DLC) 2007039475
자료 유형: 전기, 문서, 인터넷 자료
문서 유형 인터넷 자원, 컴퓨터 파일
모든 저자 / 참여자: David Vinjamuri
ISBN: 9780470165065 0470165065 9780470282083 0470282088
OCLC 번호: 611583349
설명: 1 online resource (xii, 212 pages)
내용: What is an accidental brand? --
The accidental brand-builder in you --
The storyteller: John Peterman (J. Peterman) --
The contrarian: Craig Newmark (craigslist) --
The tinkerer: Gary Erickson (Clif Bar) --
The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) --
The pugilist: Gert Boyle (Columbia Sportswear) --
The perfectionist: Julie Aigner-Clark (Baby Einstein) --
The anarchist: Roxanne Quimby (Burt's Bees) --
Afterword.
책임: David Vinjamuri.
더 많은 정보

초록:

Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental"  더 읽기…

리뷰

편집자의 리뷰

출판사 줄거리

The stories of acclaimed entrepreneurs like John Peterman (J. Peterman) and Gert Boyle (Columbia Sportswear), whose brands generate a cult-like loyalty from consumers, give this book a lively flavor 더 읽기…

 
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