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Accidental branding : how ordinary people build extraordinary brands

저자: David Vinjamuri
출판사: Hoboken, NJ : John Wiley & Sons, ©2008.
판/형식:   전자도서 : 전기 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!". --Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav.
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장르/형태: Electronic books
Biography
Case studies
추가적인 물리적 형식: Print version:
Vinjamuri, David, 1964-
Accidental branding.
Hoboken, NJ : John Wiley & Sons, ©2008
(DLC) 2007039475
자료 유형: 전기, 인터넷 자료
문서 형식: 인터넷 자원, 컴퓨터 파일
모든 저자 / 참여자: David Vinjamuri
ISBN: 9780470165065 0470165065 9780470282083 0470282088
OCLC 번호: 611583349
설명: 1 online resource (xii, 212 pages)
내용: What is an accidental brand? --
The accidental brand-builder in you --
The storyteller: John Peterman (J. Peterman) --
The contrarian: Craig Newmark (craigslist) --
The tinkerer: Gary Erickson (Clif Bar) --
The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) --
The pugilist: Gert Boyle (Columbia Sportswear) --
The perfectionist: Julie Aigner-Clark (Baby Einstein) --
The anarchist: Roxanne Quimby (Burt's Bees) --
Afterword.
책임: David Vinjamuri.

초록:

Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!". --Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav.

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