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Accidental branding : how ordinary people build extraordinary brands

Auteur: David Vinjamuri
Uitgever: Hoboken, NJ : John Wiley & Sons, ©2008.
Editie/Formaat:   eBoek : Biografie : EngelsAlle edities en materiaalsoorten bekijken.
Database:WorldCat
Samenvatting:
Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!". --Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav.
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Details

Genre/Vorm: Electronic books
Biography
Case studies
Aanvullende fysieke materiaalsoort: Print version:
Vinjamuri, David, 1964-
Accidental branding.
Hoboken, NJ : John Wiley & Sons, ©2008
(DLC) 2007039475
Genre: Biografie, Internetbron
Soort document: Internetbron, Computerbestand
Alle auteurs / medewerkers: David Vinjamuri
ISBN: 9780470165065 0470165065 9780470282083 0470282088
OCLC-nummer: 611583349
Beschrijving: 1 online resource (xii, 212 pages)
Inhoud: What is an accidental brand? --
The accidental brand-builder in you --
The storyteller: John Peterman (J. Peterman) --
The contrarian: Craig Newmark (craigslist) --
The tinkerer: Gary Erickson (Clif Bar) --
The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) --
The pugilist: Gert Boyle (Columbia Sportswear) --
The perfectionist: Julie Aigner-Clark (Baby Einstein) --
The anarchist: Roxanne Quimby (Burt's Bees) --
Afterword.
Verantwoordelijkheid: David Vinjamuri.
Meer informatie:

Fragment:

Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!". --Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav.

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