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Accidental branding : how ordinary people build extraordinary brands

著者: David Vinjamuri
出版商: Hoboken, NJ : John Wiley & Sons, ©2008.
版本/格式:   电子图书 : 文献 : 传记 : 英语查看所有的版本和格式
数据库:WorldCat
提要:
Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!". --Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav.
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类型/形式: Electronic books
Biography
Case studies
附加的形体格式: Print version:
Vinjamuri, David, 1964-
Accidental branding.
Hoboken, NJ : John Wiley & Sons, ©2008
(DLC) 2007039475
材料类型: 传记, 文献, 互联网资源
文档类型 互联网资源, 计算机文档
所有的著者/提供者: David Vinjamuri
ISBN: 9780470165065 0470165065 9780470282083 0470282088
OCLC号码: 611583349
描述: 1 online resource (xii, 212 pages)
内容: What is an accidental brand? --
The accidental brand-builder in you --
The storyteller: John Peterman (J. Peterman) --
The contrarian: Craig Newmark (craigslist) --
The tinkerer: Gary Erickson (Clif Bar) --
The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) --
The pugilist: Gert Boyle (Columbia Sportswear) --
The perfectionist: Julie Aigner-Clark (Baby Einstein) --
The anarchist: Roxanne Quimby (Burt's Bees) --
Afterword.
责任: David Vinjamuri.
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摘要:

Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental"  再读一些...

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出版商概要

The stories of acclaimed entrepreneurs like John Peterman (J. Peterman) and Gert Boyle (Columbia Sportswear), whose brands generate a cult-like loyalty from consumers, give this book a lively flavor 再读一些...

 
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