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Accidental branding : how ordinary people build extraordinary brands

作者: David Vinjamuri
出版商: Hoboken, NJ : John Wiley & Sons, ©2008.
版本/格式:   電子書 : 傳記 : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:
Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!". --Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav.
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類型/形式: Electronic books
Biography
Case studies
其他的實體格式: Print version:
Vinjamuri, David, 1964-
Accidental branding.
Hoboken, NJ : John Wiley & Sons, ©2008
(DLC) 2007039475
資料類型: 傳記, 網際網路資源
文件類型: 網路資源, 電腦資料
所有的作者/貢獻者: David Vinjamuri
ISBN: 9780470165065 0470165065 9780470282083 0470282088
OCLC系統控制編碼: 611583349
描述: 1 online resource (xii, 212 pages)
内容: What is an accidental brand? --
The accidental brand-builder in you --
The storyteller: John Peterman (J. Peterman) --
The contrarian: Craig Newmark (craigslist) --
The tinkerer: Gary Erickson (Clif Bar) --
The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) --
The pugilist: Gert Boyle (Columbia Sportswear) --
The perfectionist: Julie Aigner-Clark (Baby Einstein) --
The anarchist: Roxanne Quimby (Burt's Bees) --
Afterword.
責任: David Vinjamuri.

摘要:

Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!". --Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav.

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