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The accidental library marketer

Author: Kathy Dempsey
Publisher: Medford, N.J. : Information Today, ©2009.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey longtime editor of the Marketing Library Services newsletter reveals the missing link between  Read more...
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Additional Physical Format: Online version:
Dempsey, Kathy, 1965-
Accidental library marketer.
Medford, N.J. : Information Today, ©2009
(OCoLC)764286559
Document Type: Book
All Authors / Contributors: Kathy Dempsey
ISBN: 9781573873680 1573873683
OCLC Number: 317471970
Description: xvi, 294 pages : illustrations ; 23 cm
Contents: How and why people become accidental marketers --
Starting with the basics of communication --
Assessing your current situation --
Using demographic, geographic, and census data --
What marketing experts think is most important --
Getting administrators, managers, and staff to buy in --
Making evidence-based decisions with administrators --
Don't shy away from statistics --
Understanding the cycle of true marketing --
Writing your formal plans --
Basic rules for producing good promotional materials --
Getting the message out --
Using your website for public relations and outreach --
Finally, the fun stuff.
Responsibility: Kathy Dempsey.

Abstract:

The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey longtime editor of the Marketing Library Services newsletter reveals the missing link between the everyday promotion librarians actually do and the real marketing that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.

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