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The accidental library marketer

Author: Kathy Dempsey
Publisher: Medford, N.J. : Information Today, ©2009.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Dempsey, Kathy, 1965-
Accidental library marketer.
Medford, N.J. : Information Today, ©2009
Document Type: Book
All Authors / Contributors: Kathy Dempsey
ISBN: 9781573873680 1573873683
OCLC Number: 317471970
Description: xvi, 294 pages : illustrations ; 23 cm
Contents: How and why people become accidental marketers --
Starting with the basics of communication --
Assessing your current situation --
Using demographic, geographic, and census data --
What marketing experts think is most important --
Getting administrators, managers, and staff to buy in --
Making evidence-based decisions with administrators --
Don't shy away from statistics --
Understanding the cycle of true marketing --
Writing your formal plans --
Basic rules for producing good promotional materials --
Getting the message out --
Using your website for public relations and outreach --
Finally, the fun stuff.
Responsibility: Kathy Dempsey.
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