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The accidental library marketer

Autor: Kathy Dempsey
Editora: Medford, N.J. : Information Today, ©2009.
Edição/Formato   Print book : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
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Formato Físico Adicional: Online version:
Dempsey, Kathy, 1965-
Accidental library marketer.
Medford, N.J. : Information Today, ©2009
(OCoLC)764286559
Tipo de Documento: Livro
Todos os Autores / Contribuintes: Kathy Dempsey
ISBN: 9781573873680 1573873683
Número OCLC: 317471970
Descrição: xvi, 294 pages : illustrations ; 23 cm
Conteúdos: How and why people become accidental marketers --
Starting with the basics of communication --
Assessing your current situation --
Using demographic, geographic, and census data --
What marketing experts think is most important --
Getting administrators, managers, and staff to buy in --
Making evidence-based decisions with administrators --
Don't shy away from statistics --
Understanding the cycle of true marketing --
Writing your formal plans --
Basic rules for producing good promotional materials --
Getting the message out --
Using your website for public relations and outreach --
Finally, the fun stuff.
Responsabilidade: Kathy Dempsey.

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