跳到内容
The accidental library marketer 预览资料
关闭预览资料
正在查...

The accidental library marketer

著者: Kathy Dempsey
出版商: Medford, N.J. : Information Today, ©2009.
版本/格式:   打印图书 : 英语查看所有的版本和格式
数据库:WorldCat
提要:
The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey longtime editor of the Marketing Library Services newsletter reveals the missing link between  再读一些...
评估:

(尚未评估) 0 附有评论 - 争取成为第一个。

主题
更多类似这样的

 

在图书馆查找

&AllPage.SpinnerRetrieving; 正在查找有这资料的图书馆...

详细书目

附加的形体格式: Online version:
Dempsey, Kathy, 1965-
Accidental library marketer.
Medford, N.J. : Information Today, ©2009
(OCoLC)764286559
文档类型 图书
所有的著者/提供者: Kathy Dempsey
ISBN: 9781573873680 1573873683
OCLC号码: 317471970
描述: xvi, 294 pages : illustrations ; 23 cm
内容: How and why people become accidental marketers --
Starting with the basics of communication --
Assessing your current situation --
Using demographic, geographic, and census data --
What marketing experts think is most important --
Getting administrators, managers, and staff to buy in --
Making evidence-based decisions with administrators --
Don't shy away from statistics --
Understanding the cycle of true marketing --
Writing your formal plans --
Basic rules for producing good promotional materials --
Getting the message out --
Using your website for public relations and outreach --
Finally, the fun stuff.
责任: Kathy Dempsey.

摘要:

The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey longtime editor of the Marketing Library Services newsletter reveals the missing link between the everyday promotion librarians actually do and the real marketing that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.

评论

用户提供的评论
正在获取GoodReads评论...
正在检索DOGObooks的评论

标签

所有的用户标签 (3)

查看最热门的标签,展示的形式是: 标签列表 | 标签云(tag cloud)

确认申请

你可能已经申请过这份资料。如果还是想申请,请选确认。

链接数据


Primary Entity

<http://www.worldcat.org/oclc/317471970> # The accidental library marketer
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "317471970" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/194898047#Place/medford_n_j> ; # Medford, N.J.
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nju> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/194898047#Topic/public_relations> ; # Public Relations
    schema:about <http://experiment.worldcat.org/entity/work/data/194898047#Topic/libraries_marketing> ; # Libraries--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/194898047#Topic/bibliotheques_relations_publiques> ; # Bibliothèques--Relations publiques
    schema:about <http://experiment.worldcat.org/entity/work/data/194898047#Topic/advertising_as_topic> ; # Advertising as Topic
    schema:about <http://viaf.org/viaf/132211165> ; # Amerika Haus Berlin Video Lending Library
    schema:about <http://id.worldcat.org/fast/997423> ; # Libraries--Public relations
    schema:about <http://experiment.worldcat.org/entity/work/data/194898047#Topic/marketing> ; # Marketing
    schema:about <http://id.loc.gov/authorities/subjects/sh85108776> ; # Libraries--Public relations
    schema:about <http://id.loc.gov/authorities/subjects/sh2009129693> ; # Libraries--Marketing
    schema:about <http://id.loc.gov/authorities/classification/Z716> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/194898047#Topic/libraries> ; # Libraries
    schema:about <http://id.worldcat.org/fast/997415> ; # Libraries--Marketing
    schema:about <http://dewey.info/class/021.7/e22/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/194898047#Topic/bibliotheques_marketing> ; # Bibliothèques--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/194898047#Topic/offentlichkeitsarbeit> ; # Öffentlichkeitsarbeit
    schema:about <http://experiment.worldcat.org/entity/work/data/194898047#Topic/libraries_public_relations> ; # Libraries--Public relations
    schema:bookFormat bgn:PrintBook ;
    schema:copyrightYear "2009" ;
    schema:creator <http://viaf.org/viaf/88399208> ; # Kathy Dempsey
    schema:datePublished "2009" ;
    schema:description "How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff."@en ;
    schema:description "The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey longtime editor of the Marketing Library Services newsletter reveals the missing link between the everyday promotion librarians actually do and the real marketing that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/194898047> ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/764286559> ;
    schema:name "The accidental library marketer"@en ;
    schema:productID "317471970" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/317471970#PublicationEvent/medford_n_j_information_today_2009> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/194898047#Agent/information_today> ; # Information Today
    schema:workExample <http://worldcat.org/isbn/9781573873680> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/317471970> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/194898047#Agent/information_today> # Information Today
    a bgn:Agent ;
    schema:name "Information Today" ;
    .

<http://experiment.worldcat.org/entity/work/data/194898047#Place/medford_n_j> # Medford, N.J.
    a schema:Place ;
    schema:name "Medford, N.J." ;
    .

<http://experiment.worldcat.org/entity/work/data/194898047#Topic/advertising_as_topic> # Advertising as Topic
    a schema:Intangible ;
    schema:name "Advertising as Topic"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/194898047#Topic/bibliotheques_marketing> # Bibliothèques--Marketing
    a schema:Intangible ;
    schema:name "Bibliothèques--Marketing"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/194898047#Topic/bibliotheques_relations_publiques> # Bibliothèques--Relations publiques
    a schema:Intangible ;
    schema:name "Bibliothèques--Relations publiques"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/194898047#Topic/libraries_marketing> # Libraries--Marketing
    a schema:Intangible ;
    schema:name "Libraries--Marketing"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/194898047#Topic/libraries_public_relations> # Libraries--Public relations
    a schema:Intangible ;
    schema:name "Libraries--Public relations"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/194898047#Topic/offentlichkeitsarbeit> # Öffentlichkeitsarbeit
    a schema:Intangible ;
    schema:name "Öffentlichkeitsarbeit"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/194898047#Topic/public_relations> # Public Relations
    a schema:Intangible ;
    schema:name "Public Relations"@en ;
    schema:name "Public relations"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2009129693> # Libraries--Marketing
    a schema:Intangible ;
    schema:name "Libraries--Marketing"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85108776> # Libraries--Public relations
    a schema:Intangible ;
    schema:name "Libraries--Public relations"@en ;
    .

<http://id.worldcat.org/fast/997415> # Libraries--Marketing
    a schema:Intangible ;
    schema:name "Libraries--Marketing"@en ;
    .

<http://id.worldcat.org/fast/997423> # Libraries--Public relations
    a schema:Intangible ;
    schema:name "Libraries--Public relations"@en ;
    .

<http://viaf.org/viaf/132211165> # Amerika Haus Berlin Video Lending Library
    a schema:Organization ;
    schema:name "Amerika Haus Berlin Video Lending Library" ;
    .

<http://viaf.org/viaf/88399208> # Kathy Dempsey
    a schema:Person ;
    schema:birthDate "1965" ;
    schema:familyName "Dempsey" ;
    schema:givenName "Kathy" ;
    schema:name "Kathy Dempsey" ;
    .

<http://worldcat.org/isbn/9781573873680>
    a schema:ProductModel ;
    schema:isbn "1573873683" ;
    schema:isbn "9781573873680" ;
    .

<http://www.worldcat.org/oclc/764286559>
    a schema:CreativeWork ;
    rdfs:label "Accidental library marketer." ;
    schema:description "Online version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/317471970> ; # The accidental library marketer
    .


Content-negotiable representations

关闭窗口

请登入WorldCat 

没有张号吗?很容易就可以 建立免费的账号.