skip to content
The accidental library marketer Preview this item
ClosePreview this item

The accidental library marketer

Author: Kathy Dempsey
Publisher: Medford, N.J. : Information Today, ©2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Getting this item's online copy... Getting this item's online copy...

Find a copy in the library

Getting this item's location and availability... Getting this item's location and availability...

WorldCat

Find it in libraries globally
Worldwide libraries own this item

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Dempsey, Kathy, 1965-
Accidental library marketer.
Medford, N.J. : Information Today, ©2009
(DLC) 2009018911
(OCoLC)317471970
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Kathy Dempsey
ISBN: 9781573879194 1573879193 9781573878043 1573878049
OCLC Number: 756501508
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL
Description: 1 online resource (xvi, 294 pages) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: How and why people become accidental marketers --
Starting with the basics of communication --
Assessing your current situation --
Using demographic, geographic, and census data --
What marketing experts think is most important --
Getting administrators, managers, and staff to buy in --
Making evidence-based decisions with administrators --
Don't shy away from statistics --
Understanding the cycle of true marketing --
Writing your formal plans --
Basic rules for producing good promotional materials --
Getting the message out --
Using your website for public relations and outreach --
Finally, the fun stuff.
Responsibility: Kathy Dempsey.
Retrieving notes about this item Retrieving notes about this item

Reviews

User-contributed reviews

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.