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The accidental library marketer

Author: Kathy Dempsey
Publisher: Medford, N.J. : Information Today, ©2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Dempsey, Kathy, 1965-
Accidental library marketer.
Medford, N.J. : Information Today, ©2009
(DLC) 2009018911
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Kathy Dempsey
ISBN: 9781573879194 1573879193 9781573878043 1573878049
OCLC Number: 756501508
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL
Description: 1 online resource (xvi, 294 pages) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: How and why people become accidental marketers --
Starting with the basics of communication --
Assessing your current situation --
Using demographic, geographic, and census data --
What marketing experts think is most important --
Getting administrators, managers, and staff to buy in --
Making evidence-based decisions with administrators --
Don't shy away from statistics --
Understanding the cycle of true marketing --
Writing your formal plans --
Basic rules for producing good promotional materials --
Getting the message out --
Using your website for public relations and outreach --
Finally, the fun stuff.
Responsibility: Kathy Dempsey.
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