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Accounting for marketing

Author: R M S Wilson; Chartered Institute of Management Accountants.
Publisher: London : International Thomson Business, 1999.
Series: Advanced management and accounting series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This text shows how management accounting can play a valuable role in the control of marketing activities and highlights thinking in strategic management accounting. It also highlights the possible  Read more...

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Document Type: Book
All Authors / Contributors: R M S Wilson; Chartered Institute of Management Accountants.
ISBN: 1861524684 9781861524683
OCLC Number: 40682601
Notes: Published in association with The Chartered Institute of Management Accountants.
Credits: Published in association with the Chartered Institute of Management Accountants.
Description: xii, 167 pages : illustrations ; 24 cm.
Contents: pt. 1. The Setting --
1. The marketing context --
2. The accounting-marketing interface --
3. A controllership perspective --
pt. 2. Feedforward Control --
4. Establishing a base line --
5. Where Next? --
pt. 3. Feedback Control --
6. Performance measurement --
7. Ratio analysis --
8. Variance analysis --
9. Marketing and distribution audits --
pt. 4. Cases and Exercises.
Series Title: Advanced management and accounting series.
Responsibility: Richard M.S. Wilson.

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