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Achieving a strategic sales focus.

Author: Kenneth Le Meunier-Fitzhugh
Publisher: [Place of publication not identified] : Oxford Univ Press, 2016.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

The main aim of this book is to consider how the sales function informs business strategy. The book considers how sales organisations are responding to increasing competition, more demanding  Read more...

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Document Type: Book
All Authors / Contributors: Kenneth Le Meunier-Fitzhugh
ISBN: 0198706634 9780198706632
OCLC Number: 928443583
Contents: SECTION 1: EXPLORING THE POSITIONING OF THE SALES FUNCTION; SECTION 2: SALES RELATIONSHIP WITH THE CUSTOMER; SECTION 3: SALES MANAGEMENT; SECTION 4: NEW FORMS OF SELLING

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