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Achieving excellence in fundraising

Author: Eugene R Tempel; Timothy L Seiler; Eva E Aldrich; Henry A Rosso
Publisher: San Francisco : Jossey-Bass, ©2011.
Series: Essential texts for nonprofit and public leadership and management
Edition/Format:   Print book : English : 3rd edView all editions and formats
Summary:
"Hank Rosso's Achieving Excellence in Fund Raising, 3rd Edition, explains the fund raising profession's major principles, concepts and techniques. A host of respected authors demonstrate why fund raising is a strategic management discipline, and elucidate each step in the fund raising cycle: assessing human and societal needs, setting goals, selecting gift markets and fund raising techniques, soliciting new gifts,  Read more...
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Document Type: Book
All Authors / Contributors: Eugene R Tempel; Timothy L Seiler; Eva E Aldrich; Henry A Rosso
ISBN: 9780470551738 0470551739
OCLC Number: 659233593
Notes: Revised edition of: Hank Rosso's Achieving excellence in fund raising / Henry A. Rosso and associates. 2nd ed.
Description: xxxvii, 506 pages : illustrations ; 25 cm
Contents: Foreword / Paulette Maehara --
A philosophy of fundraising / Henry A. Rosso, introduction by Eugene R. Tempel --
Plan to succeed / Timothy L. Seiler --
Developing a constituency for fundraising / Timothy L. Seiler --
Developing and articulating a case for support / Timothy L. Seiler and Eva E. Aldrich --
The total development plan / Timothy L. Seiler --
The annual fund / Henry A. Rosso, updates by Meg Gammage-Tucker --
Major gifts / James M. Hodge --
Capital campaigns / Robert Pierpont --
Establishing a planned giving program / Dean Regenovich --
Contemporary dynamics of philanthropy / Patrick M. Roony and Sarah K. Nathan --
Prospect research / Vicky Martin --
Corporate giving and fundraising / Dwight F. Burlingame --
Foundation fundraising / Gwendolyn Perry Davis --
Women as donors / Debra J. Mesch and Andrea Pactor --
High-net-worth donors / Marti K.S. Heil and Sandra Bate --
Ethnicity and giving / Lilya Wagner, introduction by Una Okonkwo Osili --
Giving differences among the generations / Melissa S. Brown with Xiaonan Kou --
Personal solicitation / Kim Gattle --
Direct mail marketing / Mal Warwick --
E-mail and internet solicitation / Jeff Stranger --
Special events / Roberta L. Donahue --
Telephone solicitation / Jonathan D. Purvis --
The practice of stewardship / William G. Enright and Timothy L. Seiler --
The trustee's role in fundraising / Ted R. Grossnickle --
Volunteer management / Tyrone M. Freeman --
Using social media to energize and mobilize your volunteers / Jay B. Love --
Managing the fundraising program / Elizabeth A. Elkas --
Leadership and team building / Lilya Wagner --
Organizational strengths and vulnerabilities / Eugene R. Tempel --
Donor database management and segmentation / Jeffrey A. Lindauer --
Budgeting for fundraising and evaluating performance / James M. Greenfield --
Marketing and communications for fundraising / Sandra Bate --
Selecting and working with fundraising consultants / Margaret M. Maxwell --
Fundraising for grassroots nonprofits / Kim Klein --
Ethical frameworks for fundraising / Eugene R. Tempel --
The law and fundraising / Philip M. Purcell --
Fundraising as a profession / Eva E. Aldrich --
Fundraising credentialing / Eva E. Aldrich --
Preparing for the CFRE exam / Eva E. Aldrich --
International perspectives on fundraising / Sharilyn Hale --
Resources for strengthening fundraising / France Huehls.
Series Title: Essential texts for nonprofit and public leadership and management
Responsibility: Eugene R. Tempel, Timothy L. Seiler, and Eva E. Aldrich, editors ; foreword by Paulette Maehara.

Abstract:

Explains the fundraising profession's major principles, concepts, and techniques. This book demonstrates why fundraising is a strategic management discipline and defines the steps in the fundraising  Read more...

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