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ACSM's career and business guide for the fitness professional

著者: Neal Pire; American College of Sports Medicine.
出版: Philadelphia : Wolters Kluwer Health/Lippincott Williams & Wilkins, ©2013.
エディション/フォーマット:   書籍 : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
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A guide that covers the practical aspects of running a successful fitness business and having a successful fitness career. It provides fitness professionals with the information they need to start  続きを読む

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ドキュメントの種類: 図書
すべての著者/寄与者: Neal Pire; American College of Sports Medicine.
ISBN: 9781608311958 1608311953
OCLC No.: 745428709
物理形態: xii, 222 p. : ill., maps ; 26 cm.
コンテンツ: pt. I. The fitness professional's career. The history of a profession --
A fork in the road : technicians and clinicians --
Sales --
Marketing --
Service --
Operations, administration and management --
Business policy development and risk management --
pt. II. Going Solo. The fitness professional as entrepreneur: becoming a business owner --
Developing a business plan --
Structuring the business plan --
Seveloping a marketing plan --
Seveloping a financial plan --
Selling your dream --
pt. III. Business plan, budgets, and presentation.
責任者: Neal I. Pire.
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