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ACSM's career and business guide for the fitness professional

Author: Neal Pire; American College of Sports Medicine.
Publisher: Philadelphia : Wolters Kluwer Health/Lippincott Williams & Wilkins, ©2013.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

A guide that covers the practical aspects of running a successful fitness business and having a successful fitness career. It provides fitness professionals with the information they need to start  Read more...

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Document Type: Book
All Authors / Contributors: Neal Pire; American College of Sports Medicine.
ISBN: 9781608311958 1608311953
OCLC Number: 854497124
Description: xii, 222 p. : ill., cartes ; 26 cm.
Contents: Pt. I. The fitness professional's career. The history of a profession --
A fork in the road : technicians and clinicians --
Sales --
Marketing --
Service --
Operations, administration and management --
Business policy development and risk management --
pt. II. Going Solo. The fitness professional as entrepreneur: becoming a business owner --
Developing a business plan --
Structuring the business plan --
Seveloping a marketing plan --
Seveloping a financial plan --
Selling your dream --
pt. III. Business plan, budgets, and presentation.
Responsibility: Neal I. Pire.
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