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Action research for professional selling

Author: Peter McDonnell; Jean McNiff
Publisher: Farnham, Surrey : Gower, [2014]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Action Research for Professional Selling is about selling. It is also about studying and improving your practice as a salesperson. By doing this you can increase your sales, raise your professionalism and show how you hold yourself accountable for what you are doing. The book offers an innovative, practical approach to selling, underpinned by strong theoretical and philosophical frameworks and as such makes a  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
McDonnell, Peter.
Action research for professional selling
(DLC) 2013048219
(OCoLC)869880313
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Peter McDonnell; Jean McNiff
ISBN: 9781409464082 1409464083 1322012350 9781322012353
OCLC Number: 880147667
Description: 1 online resource
Contents: Cover; Contents; List of Figures; About the Authors; Authors' Acknowledgements; Introduction; Part I Sales and Action Research; 1 What is Sales? Becoming a Reflective Salesperson; 2 What is Action Research?; 3 Why Should Salespeople do Action Research?; Part II Doing Action Research in Sales; 4 Designing and Planning: Prospecting; 5 Strategic Action Planning: Connecting and Appointing; 6 Taking Action and Presenting; 7 Evaluating Your Research: Consolidating and Developing; Part III Significance, Influence and Making Public. 8 The Significance and Potential Implications of Your Action Research9 Writing Your Action Research Report; References; Index.
Responsibility: by Peter McDonnell and Jean McNiff.

Abstract:

Action Research for Professional Selling is about selling. It is also about studying and improving your practice as a salesperson. By doing this you can increase your sales, raise your  Read more...

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'This is an interesting and engaging book about selling which finds the right balance between "how to" style guidance, with research, theory and background information. The authors have created an Read more...

 
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