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Active audience : a new materialistic interpretation of a key concept of cultural studies

Author: Huimin Jin
Publisher: Bielefeld : Transcript, 2012.
Series: Cultural studies (Transcript (Firm)), Bd. 41.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Despite a number of retrospective works on cultural studies, to date no other book dedicates itself to the historical and theoretical examination of British cultural studies' engagement with the active audience theory of the Birmingham School and its legacies. However, this book is no mere reconstruction of active audience theory as Huimin Jin develops new theoretical insights initially through a critical review of  Read more...
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Named Person: Publikum.; Aktivität.; Kulturwissenschaften.
Document Type: Book
All Authors / Contributors: Huimin Jin
ISBN: 9783837618969 383761896X
OCLC Number: 769420572
Description: 179 pages ; 23 cm.
Contents: The audience as discursive subject --
Struggling out of the iron house of discourse --
Towards a new materialistic conception of audience --
Coda : Chinese examples --
Appendix 1 : Towards global dialogism --
Appendix 2 : British cultural studies, active audiences and the status of cultural theory.
Series Title: Cultural studies (Transcript (Firm)), Bd. 41.
Responsibility: Huimin Jin.

Abstract:

Despite a number of retrospective works on cultural studies, to date no other book dedicates itself to the historical and theoretical examination of British cultural studies' engagement with the active audience theory of the Birmingham School and its legacies. However, this book is no mere reconstruction of active audience theory as Huimin Jin develops new theoretical insights initially through a critical review of Stuart Hall's classical model of encoding/decoding and close readings of David Morley's groundbreaking ethnographic audience studies. Questioning the discourse model of the active audience proposed by Hall and Morley, Jin elaborates a new materialistic concept of audiences for the twenty-first century --

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