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Actors working : the actor's guide to marketing success

Author: Clair Sinnett
Publisher: El Segundo, CA : Georgia Pub., 2003.
Edition/Format:   Print book : English : 1st ed
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Clair Sinnett
ISBN: 0974057347 9780974057347
OCLC Number: 54542713
Description: 188 pages : illustrations ; 23 cm + 1 CD-ROM (4 3/4 in.)
Details: System requirements for accompanying CD-ROM: Windows or Macintosh OS.
Contents: (You and Your Business) --
(The Business of Acting) --
The 'Golden Age' --
Positive Change --
Hobby or Profession --
Your Business --
Your Product --
(The Product 'You') --
(Define Your Product) --
Stereotypes and Casting --
'Type' Casting --
Your 'Type' --
(Refine Your Product) --
Training --
Acting Techniques --
The Masters --
Workshops and Classes --
University Training --
Conservatories --
(Image and Packaging) --
Product Image and Packaging --
Your Product's Image and Packaging --
Act Your Age --
(The Market) --
(The Industry and You) --
Business is Business --
The 'Biz' in SHOWBIZ --
The Unions --
(Marketing Tools) --
The 'Actor's Tool Belt' --
Your Pictures --
Your Resume --
The Demo Tape --
The Voice Demo --
The Portfolio --
(Product Distribution) --
The Distributors --
Agents --
Personal Managers --
Targeting The Right Agent and Manager --
(The Buyers) --
Casting Directors --
Researching Casting Directors --
(Market Research: Organization and Application) --
Your Database --
Research --
Trade Publications --
Assembling a Video Library --
Cover Letters --
(Market Awareness and Demand) --
(Product Exposure) --
Marketing and 'Creating a Need' --
Your Promotional Plan --
Mailings --
CD and Agent Showcases --
Industry Showcases --
Equity Waiver Theater and Industry Comps --
Regional Opportunities --
Working as an Extra --
Generals --
Promotional Products and Gimmicks --
The Personal Web Site --
The Academy Players Directory --
Internet Services --
Networking --
Talent and Model Conventions.
Responsibility: by Clair Sinnett.

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