doorgaan naar inhoud
Ad critique : how to deconstruct ads in order to build better advertising Voorbeeldweergave van dit item
SluitenVoorbeeldweergave van dit item
Bezig met controle...

Ad critique : how to deconstruct ads in order to build better advertising

Auteur: Nancy R Tag
Uitgever: Thousand Oaks, Calif. : SAGE, ©2012.
Editie/Formaat:   Print book : EngelsAlle edities en materiaalsoorten bekijken.
Database:WorldCat
Samenvatting:
" ... Teaches advertising, marketing, and management students--both the 'suits' and the 'creatives'--how to effectively judge and critique creativity in advertising"--Cover, p. [4].
Beoordeling:

(nog niet beoordeeld) 0 met beoordelingen - U bent de eerste

Onderwerpen
Meer in deze trant

 

Zoeken naar een in de bibliotheek beschikbaar exemplaar

&AllPage.SpinnerRetrieving; Bibliotheken met dit item worden gezocht…

Details

Soort document: Boek
Alle auteurs / medewerkers: Nancy R Tag
ISBN: 9781412980531 1412980534
OCLC-nummer: 730403667
Beschrijving: xiv, 199 p. : ill. ; 24 cm.
Inhoud: The language of critique. The case for critique : why we need constructive criticism to make great ads ; AdSpeak : the vocabulary of advertising ; AdErrors : when good ads go bad ; AdAnalogy : how art and copy play together ; The 360-degree critique : being digital, going viral, and beyond --
Critique in action. AdAlliances : your partners in creating great advertising ; AdSpeak up! : who says what when ; The creative team's bill of rights ; The client's bill of rights ; Presentation prep ; Critique cheats : tips to make the most of the critique.
Verantwoordelijkheid: Nancy R. Tag.

Fragment:

Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique creativity in advertising.  Meer lezen...

Beoordelingen

Beoordelingen door gebruikers
Beoordelingen van GoodReads worden opgehaald...
Bezig met opvragen DOGObooks-reviews...

Tags

U bent de eerste.

Vergelijkbare items

Verwante onderwerpen:(3)

Gebruiker-lijsten met dit item (1)

Bevestig deze aanvraag

Misschien heeft u dit item reeds aangevraagd. Selecteer a.u.b. Ok als u toch wilt doorgaan met deze aanvraag.

Gekoppelde data


Primary Entity

<http://www.worldcat.org/oclc/730403667> # Ad critique : how to deconstruct ads in order to build better advertising
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "730403667" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/cau> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/909085144#Place/thousand_oaks_calif> ; # Thousand Oaks, Calif.
    schema:about <http://id.worldcat.org/fast/797511> ; # Advertising
    schema:about <http://id.worldcat.org/fast/797628> ; # Advertising--Evaluation
    schema:about <http://dewey.info/class/659.1/e23/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/909085144#Topic/advertising_evaluation> ; # Advertising--Evaluation
    schema:about <http://id.worldcat.org/fast/883735> ; # Criticism
    schema:bookFormat bgn:PrintBook ;
    schema:copyrightYear "2012" ;
    schema:creator <http://viaf.org/viaf/173682464> ; # Nancy R. Tag
    schema:datePublished "2012" ;
    schema:description "" ... Teaches advertising, marketing, and management students--both the 'suits' and the 'creatives'--how to effectively judge and critique creativity in advertising"--Cover, p. [4]."@en ;
    schema:description "The language of critique. The case for critique : why we need constructive criticism to make great ads ; AdSpeak : the vocabulary of advertising ; AdErrors : when good ads go bad ; AdAnalogy : how art and copy play together ; The 360-degree critique : being digital, going viral, and beyond -- Critique in action. AdAlliances : your partners in creating great advertising ; AdSpeak up! : who says what when ; The creative team's bill of rights ; The client's bill of rights ; Presentation prep ; Critique cheats : tips to make the most of the critique."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/909085144> ;
    schema:inLanguage "en" ;
    schema:name "Ad critique : how to deconstruct ads in order to build better advertising"@en ;
    schema:numberOfPages "199" ;
    schema:productID "730403667" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/730403667#PublicationEvent/thousand_oaks_calif_sage_c2012> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/909085144#Agent/sage> ; # SAGE
    schema:workExample <http://worldcat.org/isbn/9781412980531> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/730403667> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/909085144#Place/thousand_oaks_calif> # Thousand Oaks, Calif.
    a schema:Place ;
    schema:name "Thousand Oaks, Calif." ;
    .

<http://id.worldcat.org/fast/797511> # Advertising
    a schema:Intangible ;
    schema:name "Advertising"@en ;
    .

<http://id.worldcat.org/fast/797628> # Advertising--Evaluation
    a schema:Intangible ;
    schema:name "Advertising--Evaluation"@en ;
    .

<http://id.worldcat.org/fast/883735> # Criticism
    a schema:Intangible ;
    schema:name "Criticism"@en ;
    .

<http://viaf.org/viaf/173682464> # Nancy R. Tag
    a schema:Person ;
    schema:familyName "Tag" ;
    schema:givenName "Nancy R." ;
    schema:name "Nancy R. Tag" ;
    .

<http://worldcat.org/isbn/9781412980531>
    a schema:ProductModel ;
    schema:bookFormat schema:Paperback ;
    schema:isbn "1412980534" ;
    schema:isbn "9781412980531" ;
    .


Content-negotiable representations

Venster sluiten

Meld u aan bij WorldCat 

Heeft u geen account? U kunt eenvoudig een nieuwe gratis account aanmaken.