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Ad critique : how to deconstruct ads in order to build better advertising

Autor: Nancy R Tag
Editora: Thousand Oaks, Calif. : SAGE, ©2012.
Edição/Formato   Print book : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
" ... Teaches advertising, marketing, and management students--both the 'suits' and the 'creatives'--how to effectively judge and critique creativity in advertising"--Page 4 of cover.
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Tipo de Documento: Livro
Todos os Autores / Contribuintes: Nancy R Tag
ISBN: 9781412980531 1412980534
Número OCLC: 730403667
Descrição: xiv, 199 pages : illustrations ; 24 cm
Conteúdos: The language of critique. The case for critique : why we need constructive criticism to make great ads ; AdSpeak : the vocabulary of advertising ; AdErrors : when good ads go bad ; AdAnalogy : how art and copy play together ; The 360-degree critique : being digital, going viral, and beyond --
Critique in action. AdAlliances : your partners in creating great advertising ; AdSpeak up! : who says what when ; The creative team's bill of rights ; The client's bill of rights ; Presentation prep ; Critique cheats : tips to make the most of the critique.
Responsabilidade: Nancy R. Tag.

Resumo:

Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique creativity in advertising.  Ler mais...

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