详细书目
| 文件类型: | 书 |
|---|---|
| 所有的著者/提供者: |
Nancy R Tag |
| ISBN: | 9781412980531 1412980534 |
| OCLC号码: | 730403667 |
| 描述: | xiv, 199 p. : ill. ; 24 cm. |
| 内容: | Language of critique. The case for critique : why we need constructive criticism to make great ads -- AdSpeak : the vocabulary of advertising -- AdErrors : when good ads go bad -- AdAnalogy : how art and copy play together -- The 360 degree critique : being digital, going viral, and beyond -- Critique in action. AdAlliance : your partners in creating great advertising -- AdSpeak up! Who says what when -- The creative team's bill of rights -- The client's bill of rights -- Presentation prep -- Critique cheats : tips to make the most of the critique. |
| 责任: | Nancy R. Tag. |
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