跳至内容
Ad critique : how to deconstruct ads in order to build better advertising 線上預覽
關閉線上預覽
正在查...

Ad critique : how to deconstruct ads in order to build better advertising

作者: Nancy R Tag
出版商: Thousand Oaks, Calif. : SAGE, ©2012.
版本/格式:   Print book : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:
" ... Teaches advertising, marketing, and management students--both the 'suits' and the 'creatives'--how to effectively judge and critique creativity in advertising"--Page 4 of cover.
評定級別:

(尚未評分) 0 附有評論 - 成爲第一個。

主題
更多類似這樣的

 

在圖書館查詢

&AllPage.SpinnerRetrieving; 正在查詢有此資料的圖書館...

詳細書目

文件類型: 圖書
所有的作者/貢獻者: Nancy R Tag
ISBN: 9781412980531 1412980534
OCLC系統控制編碼: 730403667
描述: xiv, 199 pages : illustrations ; 24 cm
内容: The language of critique. The case for critique : why we need constructive criticism to make great ads ; AdSpeak : the vocabulary of advertising ; AdErrors : when good ads go bad ; AdAnalogy : how art and copy play together ; The 360-degree critique : being digital, going viral, and beyond --
Critique in action. AdAlliances : your partners in creating great advertising ; AdSpeak up! : who says what when ; The creative team's bill of rights ; The client's bill of rights ; Presentation prep ; Critique cheats : tips to make the most of the critique.
責任: Nancy R. Tag.
更多資訊:

摘要:

Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique creativity in advertising.  再讀一些...

評論

讀者提供的評論
正在擷取GoodReads評論...
正在擷取DOGObooks的評論

標籤

成爲第一個

類似資料

相關主題:(3)

提供給讀者有關此資料的清單 (1)

確認申請

你可能已經申請過這份資料。若還是想申請,請選確認。

連結資料


Primary Entity

<http://www.worldcat.org/oclc/730403667> # Ad critique : how to deconstruct ads in order to build better advertising
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "730403667" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/cau> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/909085144#Place/thousand_oaks_calif> ; # Thousand Oaks, Calif.
   schema:about <http://id.worldcat.org/fast/797511> ; # Advertising
   schema:about <http://id.worldcat.org/fast/797628> ; # Advertising--Evaluation
   schema:about <http://dewey.info/class/659.1/e23/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/909085144#Topic/advertising_evaluation> ; # Advertising--Evaluation
   schema:about <http://id.worldcat.org/fast/883735> ; # Criticism
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "2012" ;
   schema:creator <http://viaf.org/viaf/173682464> ; # Nancy R. Tag
   schema:datePublished "2012" ;
   schema:description "" ... Teaches advertising, marketing, and management students--both the 'suits' and the 'creatives'--how to effectively judge and critique creativity in advertising"--Page 4 of cover."@en ;
   schema:description "The language of critique. The case for critique : why we need constructive criticism to make great ads ; AdSpeak : the vocabulary of advertising ; AdErrors : when good ads go bad ; AdAnalogy : how art and copy play together ; The 360-degree critique : being digital, going viral, and beyond -- Critique in action. AdAlliances : your partners in creating great advertising ; AdSpeak up! : who says what when ; The creative team's bill of rights ; The client's bill of rights ; Presentation prep ; Critique cheats : tips to make the most of the critique."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/909085144> ;
   schema:inLanguage "en" ;
   schema:name "Ad critique : how to deconstruct ads in order to build better advertising"@en ;
   schema:productID "730403667" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/730403667#PublicationEvent/thousand_oaks_calif_sage_2012> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/909085144#Agent/sage> ; # SAGE
   schema:workExample <http://worldcat.org/isbn/9781412980531> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/730403667> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/909085144#Place/thousand_oaks_calif> # Thousand Oaks, Calif.
    a schema:Place ;
   schema:name "Thousand Oaks, Calif." ;
    .

<http://id.worldcat.org/fast/797511> # Advertising
    a schema:Intangible ;
   schema:name "Advertising"@en ;
    .

<http://id.worldcat.org/fast/797628> # Advertising--Evaluation
    a schema:Intangible ;
   schema:name "Advertising--Evaluation"@en ;
    .

<http://id.worldcat.org/fast/883735> # Criticism
    a schema:Intangible ;
   schema:name "Criticism"@en ;
    .

<http://viaf.org/viaf/173682464> # Nancy R. Tag
    a schema:Person ;
   schema:familyName "Tag" ;
   schema:givenName "Nancy R." ;
   schema:name "Nancy R. Tag" ;
    .

<http://worldcat.org/isbn/9781412980531>
    a schema:ProductModel ;
   schema:isbn "1412980534" ;
   schema:isbn "9781412980531" ;
    .


Content-negotiable representations

關閉視窗

請登入WorldCat 

没有帳號嗎?你可很容易的 建立免費的帳號.