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The ad-makers : how the best TV commercials are produced

Author: Tom von Logue Newth
Publisher: Lewes, East Sussex : Iles, 2013. ©2013
Series: Creative professionals.
Edition/Format:   Print book : EnglishView all editions and formats
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Public performances.
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Document Type: Book
All Authors / Contributors: Tom von Logue Newth
ISBN: 9781781570326 1781570329
OCLC Number: 857657916
Notes: Includes index.
Description: 176 pages : color illustrations ; 24 cm.
Contents: Introduction --
Corporate Conception to Creative --
Preproduction --
The Shoot --
Post-Production --
New Horizons --
Glossary --
Index --
Acknowledgements.
Series Title: Creative professionals.
Responsibility: Tom von Logue Newth.

Abstract:

Looks at the form where commerce and creativity collide most dramatically: the TV commercial. Focusing on the shooting and production elements of making a TV ad, this book is aimed at an audience of  Read more...

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