skip to content
Adding value to marketing : the role of marketing in today's profit-driven organization Preview this item
ClosePreview this item
Checking...

Adding value to marketing : the role of marketing in today's profit-driven organization

Author: David P Doyle
Publisher: London : Kogan Page, 1998.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

In Adding Value to Marketing David P Doyle describes techniques to help manage budgets and campaigns effectively, including recognizing the changing dynamics of the marketplace and implementing  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: David P Doyle
ISBN: 0749421754 9780749421755
OCLC Number: 40778817
Description: vii, 200 p. ; 23 cm
Other Titles: Role of marketing in today's profit-driven organization
Responsibility: David P. Doyle.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/40778817> # Adding value to marketing : the role of marketing in today's profit-driven organization
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "40778817" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
   library:placeOfPublication <http://dbpedia.org/resource/London> ; # London
   schema:about <http://experiment.worldcat.org/entity/work/data/810695091#Topic/marketing_cout> ; # Marketing--Cout
   schema:about <http://id.loc.gov/authorities/subjects/sh85081339> ; # Marketing--Management
   schema:about <http://id.worldcat.org/fast/1010209> ; # Marketing--Management
   schema:about <http://dewey.info/class/658.8/e21/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/810695091#Topic/marketing_recherche> ; # Marketing--Recherche
   schema:about <http://id.loc.gov/authorities/subjects/sh85081335> ; # Marketing--Costs
   schema:about <http://id.worldcat.org/fast/1010184> ; # Marketing--Costs
   schema:about <http://experiment.worldcat.org/entity/work/data/810695091#Topic/valeur> ; # Valeur
   schema:alternateName "Role of marketing in today's profit-driven organization" ;
   schema:bookFormat bgn:PrintBook ;
   schema:creator <http://viaf.org/viaf/41928324> ; # David P. Doyle
   schema:datePublished "1998" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/810695091> ;
   schema:inLanguage "en" ;
   schema:name "Adding value to marketing : the role of marketing in today's profit-driven organization" ;
   schema:numberOfPages "200" ;
   schema:productID "40778817" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/40778817#PublicationEvent/london_kogan_page_1998> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/810695091#Agent/kogan_page> ; # Kogan Page
   schema:workExample <http://worldcat.org/isbn/9780749421755> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GB97X9769> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/40778817> ;
    .


Related Entities

<http://dbpedia.org/resource/London> # London
    a schema:Place ;
   schema:name "London" ;
    .

<http://experiment.worldcat.org/entity/work/data/810695091#Topic/marketing_recherche> # Marketing--Recherche
    a schema:Intangible ;
   schema:name "Marketing--Recherche" ;
    .

<http://id.loc.gov/authorities/subjects/sh85081335> # Marketing--Costs
    a schema:Intangible ;
   schema:name "Marketing--Costs" ;
    .

<http://id.loc.gov/authorities/subjects/sh85081339> # Marketing--Management
    a schema:Intangible ;
   schema:name "Marketing--Management" ;
    .

<http://id.worldcat.org/fast/1010184> # Marketing--Costs
    a schema:Intangible ;
   schema:name "Marketing--Costs" ;
    .

<http://id.worldcat.org/fast/1010209> # Marketing--Management
    a schema:Intangible ;
   schema:name "Marketing--Management" ;
    .

<http://viaf.org/viaf/41928324> # David P. Doyle
    a schema:Person ;
   schema:familyName "Doyle" ;
   schema:givenName "David P." ;
   schema:name "David P. Doyle" ;
    .

<http://worldcat.org/isbn/9780749421755>
    a schema:ProductModel ;
   schema:isbn "0749421754" ;
   schema:isbn "9780749421755" ;
    .

<http://www.worldcat.org/title/-/oclc/40778817>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/40778817> ; # Adding value to marketing : the role of marketing in today's profit-driven organization
   schema:dateModified "2017-09-03" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.