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Adland : a global history of advertising

Autor: Mark Tungate
Editorial: London ; Philadelphia, PA : Kogan Page, 2013.
Edición/Formato:   Print book : Inglés (eng) : Second editionVer todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
Adland is the first book to explore the development of advertising from an international perspective. Delving into the origins of modern advertising, it moves forward to examine the evolution of the current global advertising landscape, with all its rivalry and consolidation.
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Detalles

Género/Forma: History
Tipo de material: Recurso en Internet
Tipo de documento: Libro/Texto, Recurso en Internet
Todos autores / colaboradores: Mark Tungate
ISBN: 9780749464318 0749464313
Número OCLC: 841198198
Notas: Revised edition of the author's Adland published in 2007.
Descripción: x, 259 pages, 16 unnumbered pages of plates ; 24 cm
Contenido: Pioneers of persuasion --
From propaganda to soap --
Madison Avenue aristocracy --
Creative revolutionaries --
The Chicago way --
The Brit pack --
Eighties extravagance --
The French connection --
European icons --
Media spins off --
Consolidation incorporated --
Japanese giants --
The alternatives --
Dotcom boom and bust --
Latin spirit --
International outposts --
Shooting stars --
Controversy in Cannes --
New frontiers --
The agency of the future.
Responsabilidad: Mark Tungate.

Resumen:

Examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. This title focuses on key players in the industry  Leer más

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"Immensely readable." Sir Martin Sorrell, CEO, WPP "A terrific book: intelligently written and thoroughly researched. A must read for anyone interested in advertising." Sir Alan Parker "A great Leer más

 
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