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Adland : a global history of advertising

Autore: Mark Tungate
Editore: London ; Philadelphia, PA : Kogan Page, 2013.
Edizione/Formato:   Libro : English : Second editionVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
Adland is the first book to explore the development of advertising from an international perspective. Delving into the origins of modern advertising, it moves forward to examine the evolution of the current global advertising landscape, with all its rivalry and consolidation.
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Dettagli

Genere/forma: History
Tipo materiale: Risorsa internet
Tipo documento: Book, Internet Resource
Tutti gli autori / Collaboratori: Mark Tungate
ISBN: 9780749464318 0749464313
Numero OCLC: 841198198
Note: Revised edition of the author's Adland published in 2007.
Descrizione: x, 259 pages, 16 unnumbered pages of plates ; 24 cm
Contenuti: Pioneers of persuasion --
From propaganda to soap --
Madison Avenue aristocracy --
Creative revolutionaries --
The Chicago way --
The Brit pack --
Eighties extravagance --
The French connection --
European icons --
Media spins off --
Consolidation incorporated --
Japanese giants --
The alternatives --
Dotcom boom and bust --
Latin spirit --
International outposts --
Shooting stars --
Controversy in Cannes --
New frontiers --
The agency of the future.
Responsabilità: Mark Tungate.

Abstract:

Examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. This title focuses on key players in the industry  Per saperne di più…

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"Immensely readable." Sir Martin Sorrell, CEO, WPP "A terrific book: intelligently written and thoroughly researched. A must read for anyone interested in advertising." Sir Alan Parker "A great Per saperne di più…

 
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