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Adland : a global history of advertising

著者: Mark Tungate
出版商: London ; Philadelphia, PA : Kogan Page, 2013.
版本/格式:   图书 : 英语 : Second edition查看所有的版本和格式
数据库:WorldCat
提要:
Adland is the first book to explore the development of advertising from an international perspective. Delving into the origins of modern advertising, it moves forward to examine the evolution of the current global advertising landscape, with all its rivalry and consolidation.
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类型/形式: History
材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Mark Tungate
ISBN: 9780749464318 0749464313
OCLC号码: 841198198
注意: Revised edition of the author's Adland published in 2007.
描述: x, 259 pages, 16 unnumbered pages of plates ; 24 cm
内容: Pioneers of persuasion --
From propaganda to soap --
Madison Avenue aristocracy --
Creative revolutionaries --
The Chicago way --
The Brit pack --
Eighties extravagance --
The French connection --
European icons --
Media spins off --
Consolidation incorporated --
Japanese giants --
The alternatives --
Dotcom boom and bust --
Latin spirit --
International outposts --
Shooting stars --
Controversy in Cannes --
New frontiers --
The agency of the future.
责任: Mark Tungate.

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Examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. This title focuses on key players in the industry  再读一些...

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"Immensely readable." Sir Martin Sorrell, CEO, WPP "A terrific book: intelligently written and thoroughly researched. A must read for anyone interested in advertising." Sir Alan Parker "A great 再读一些...

 
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