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The adoption of marketing and sales automation : a model to explore benefits and risks, working paper

Author: Rowland T Moriarty; Gordon S Swartz; Marketing Science Institute.
Publisher: Cambridge, Mass. : Marketing Science Institute, 1991.
Series: Report (Marketing Science Institute), no. 91-111.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Rowland T Moriarty; Gordon S Swartz; Marketing Science Institute.
OCLC Number: 24167798
Notes: "May 1991."
"This paper presents the findings of a research program designed to explore key factors driving the adoption of MSA systems"--Page [i].
Description: 43 pages ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 91-111.
Responsibility: Rowland T. Moriarty, Gordon S. Swartz.

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