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Ads, fads, and consumer culture : advertising's impact on American character and society

Author: Arthur Asa Berger
Publisher: Lanham, Md. : Rowman & Littlefield Pub., ©2004.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
Summary:

Expanded and updated, this edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Arthur Asa Berger
ISBN: 0742527239 9780742527232 0742527247 9780742527249
OCLC Number: 52057975
Description: xvii, 197 pages : illustrations ; 24 cm
Contents: Advertising in American society --
Consumer cultures --
Advertising and the communication process --
Running it up a flagpole to see if anyone salutes --
Sexuality and advertising --
Political advertising --
The marketing society --
Analyzing print advertisements --
Analyzing television commercials: the Macintosh "1984" commercial --
Where next?
Responsibility: Arthur Asa Berger.
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Arthur Asa Berger's Ads, Fads, and Consumer Culture provides a multifaceted study of advertising that demonstrates its importance for the economy, politics, social life, and individual identities. Read more...

 
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