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Ads, fads, and consumer culture : advertising's impact on American character and society

Author: Arthur Asa Berger
Publisher: Lanham, Md. : Rowman & Littlefield Pub., ©2004.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:

Expanded and updated, this edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of  Read more...

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Additional Physical Format: Online version:
Berger, Arthur Asa, 1933-
Ads, fads, and consumer culture.
Lanham, Md. : Rowman & Littlefield Pub., ©2004
(OCoLC)989088115
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Arthur Asa Berger
ISBN: 0742527239 9780742527232 0742527247 9780742527249
OCLC Number: 52057975
Description: xvii, 197 pages : illustrations ; 24 cm
Contents: Advertising in American society --
Consumer cultures --
Advertising and the communication process --
Running it up a flagpole to see if anyone salutes --
Sexuality and advertising --
Political advertising --
The marketing society --
Analyzing print advertisements --
Analyzing television commercials: the Macintosh "1984" commercial --
Where next?
Responsibility: Arthur Asa Berger.
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In Ads, Fads, and Consumer Culture, Arthur Asa Berger strikes the raw nerve of American advertising. As in his many other cultural commentaries, Berger drives his point home with wit, wisdom, and Read more...

 
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