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Ads, fads, and consumer culture : advertising's impact on American character and society

Autore: Arthur Asa Berger
Editore: Lanham [u.a.] : Rowman & Littlefield, 2000.
Edizione/Formato:   book_printbook : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
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This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing strategies, sex and advertizing, consumer culture, political advertizing, and  Per saperne di più…

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Tipo documento: Book
Tutti gli autori / Collaboratori: Arthur Asa Berger
ISBN: 0742500306 9780742500303 0742500314 9780742500310
Numero OCLC: 231869133
Descrizione: XV, 167 S. : ill., graph. Darst
Responsabilità: Arthur Asa Berger.

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Arthur Asa Berger s Ads, Fads, and Consumer Culture provides a multifaceted study of advertising that demonstrates its importance for the economy, politics, social life, and individual identities. Per saperne di più…

 
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