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Ads, fads, and consumer culture : advertising's impact on American character and society

저자: Arthur Asa Berger
출판사: Lanham [u.a.] : Rowman & Littlefield, 2000.
판/형식:   Print book : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:

This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing strategies, sex and advertizing, consumer culture, political advertizing, and  더 읽기…

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문서 형식:
모든 저자 / 참여자: Arthur Asa Berger
ISBN: 0742500306 9780742500303 0742500314 9780742500310
OCLC 번호: 231869133
설명: XV, 167 S. : ill., graph. Darst
책임: Arthur Asa Berger.

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Arthur Asa Berger s Ads, Fads, and Consumer Culture provides a multifaceted study of advertising that demonstrates its importance for the economy, politics, social life, and individual identities. 더 읽기…

 
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