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Ads, fads, and consumer culture : advertising's impact on American character and society

著者: Arthur Asa Berger
出版商: Lanham [u.a.] : Rowman & Littlefield, 2000.
版本/格式:   Print book : 英语查看所有的版本和格式
数据库:WorldCat
提要:

This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing strategies, sex and advertizing, consumer culture, political advertizing, and  再读一些...

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所有的著者/提供者: Arthur Asa Berger
ISBN: 0742500306 9780742500303 0742500314 9780742500310
OCLC号码: 231869133
描述: XV, 167 S. : ill., graph. Darst
责任: Arthur Asa Berger.

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Arthur Asa Berger s Ads, Fads, and Consumer Culture provides a multifaceted study of advertising that demonstrates its importance for the economy, politics, social life, and individual identities. 再读一些...

 
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