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Ads, fads, and consumer culture : advertising's impact on American character and society Titelvorschau
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Ads, fads, and consumer culture : advertising's impact on American character and society

Verfasser/in: Arthur Asa Berger
Verlag: Lanham [u.a.] : Rowman & Littlefield Publishers, 2007.
Ausgabe/Format   Print book : Englisch : 3. edAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:

A cultural studies critique of advertising and its impacts on American society. It looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication  Weiterlesen…

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Medientyp: Internetquelle
Dokumenttyp: Buch, Internet-Ressource
Alle Autoren: Arthur Asa Berger
ISBN: 0742554430 9780742554436 0742554449 9780742554443
OCLC-Nummer: 237127915
Beschreibung: XXV, 217 S. : ill., graph. Darst
Verfasserangabe: Arthur Asa Berger ; with illustrations by the author.
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I like the text very, very much; the analysis is excellent, and my students echo my praise.... Dr. Berger has written a heck of a nice book.--Craig Roell

 
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