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Ads, fads, and consumer culture : advertising's impact on American character and society

Autor: Arthur Asa Berger
Editorial: Lanham [u.a.] : Rowman & Littlefield Publishers, 2007.
Edición/Formato:   Print book : Inglés (eng) : 3. edVer todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:

A cultural studies critique of advertising and its impacts on American society. It looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication  Leer más

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Tipo de material: Recurso en Internet
Tipo de documento: Libro/Texto, Recurso en Internet
Todos autores / colaboradores: Arthur Asa Berger
ISBN: 0742554430 9780742554436 0742554449 9780742554443
Número OCLC: 237127915
Descripción: XXV, 217 S. : ill., graph. Darst
Responsabilidad: Arthur Asa Berger ; with illustrations by the author.
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I like the text very, very much; the analysis is excellent, and my students echo my praise.... Dr. Berger has written a heck of a nice book.--Craig Roell

 
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