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Ads, fads, and consumer culture : advertising's impact on American character and society

Autore: Arthur Asa Berger
Editore: Lanham [u.a.] : Rowman & Littlefield Publishers, 2007.
Edizione/Formato:   book_printbook : English : 3. edVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:

A cultural studies critique of advertising and its impacts on American society. It looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication  Per saperne di più…

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Tipo materiale: Risorsa internet
Tipo documento: Book, Internet Resource
Tutti gli autori / Collaboratori: Arthur Asa Berger
ISBN: 0742554430 9780742554436 0742554449 9780742554443
Numero OCLC: 237127915
Descrizione: XXV, 217 S. : ill., graph. Darst
Responsabilità: Arthur Asa Berger ; with illustrations by the author.
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I like the text very, very much; the analysis is excellent, and my students echo my praise.... Dr. Berger has written a heck of a nice book.--Craig Roell

 
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