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Ads, fads, and consumer culture : advertising's impact on American character and society

Autore: Arthur Asa Berger
Pubblicazione: Lanham : Rowman & Littlefield Publishers, 2007.
Edizione/Formato:   Libro a stampa : English : 3. edVedi tutte le edizioni e i formati
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A cultural studies critique of advertising and its impacts on American society. It looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication  Per saperne di più…

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Tipo materiale: Risorsa internet
Tipo documento Libro, Risorsa Internet
Tutti gli autori / Collaboratori: Arthur Asa Berger
ISBN: 0742554430 9780742554436 0742554449 9780742554443
Numero OCLC: 237127915
Descrizione: XXV, 217 Seiten : Illustrationen, Diagramme
Responsabilità: Arthur Asa Berger ; with illustrations by the author.
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The manner in which advertising is developed and implemented, and the incredible influence it has on our culture and consumers, is profound. Ads, Fads, and Consumer Culture delves into this and other Per saperne di più…

 
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