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Ads, fads, and consumer culture : advertising's impact on American character and society

著者: Arthur Asa Berger
出版社: Lanham [u.a.] : Rowman & Littlefield Publishers, 2007.
エディション/フォーマット:   紙書籍 : English : 3. edすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:

A cultural studies critique of advertising and its impacts on American society. It looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication  続きを読む

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資料の種類: インターネット資料
ドキュメントの種類 書籍, インターネット資料
すべての著者/寄与者: Arthur Asa Berger
ISBN: 0742554430 9780742554436 0742554449 9780742554443
OCLC No.: 237127915
物理形態: XXV, 217 S. : ill., graph. Darst
責任者: Arthur Asa Berger ; with illustrations by the author.
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I like the text very, very much; the analysis is excellent, and my students echo my praise.... Dr. Berger has written a heck of a nice book.--Craig Roell

 
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