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Ads, fads, and consumer culture : advertising's impact on American character and society

저자: Arthur Asa Berger
출판사: Lanham [u.a.] : Rowman & Littlefield Publishers, 2007.
판/형식:   Print book : 영어 : 3. ed모든 판과 형식 보기
데이터베이스:WorldCat
요약:

A cultural studies critique of advertising and its impacts on American society. It looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication  더 읽기…

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자료 유형: 인터넷 자료
문서 형식: 책, 인터넷 자원
모든 저자 / 참여자: Arthur Asa Berger
ISBN: 0742554430 9780742554436 0742554449 9780742554443
OCLC 번호: 237127915
설명: XXV, 217 S. : ill., graph. Darst
책임: Arthur Asa Berger ; with illustrations by the author.
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I like the text very, very much; the analysis is excellent, and my students echo my praise.... Dr. Berger has written a heck of a nice book.--Craig Roell

 
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