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Ads, fads, and consumer culture : advertising's impact on American character and society

Auteur: Arthur Asa Berger
Uitgever: Lanham [u.a.] : Rowman & Littlefield Publishers, 2007.
Editie/Formaat:   Print book : Engels : 3. edAlle edities en materiaalsoorten bekijken.
Database:WorldCat
Samenvatting:

A cultural studies critique of advertising and its impacts on American society. It looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication  Meer lezen...

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Details

Genre: Internetbron
Soort document: Boek, Internetbron
Alle auteurs / medewerkers: Arthur Asa Berger
ISBN: 0742554430 9780742554436 0742554449 9780742554443
OCLC-nummer: 237127915
Beschrijving: XXV, 217 S. : ill., graph. Darst
Verantwoordelijkheid: Arthur Asa Berger ; with illustrations by the author.
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I like the text very, very much; the analysis is excellent, and my students echo my praise.... Dr. Berger has written a heck of a nice book.--Craig Roell

 
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