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Ads, fads, and consumer culture : advertising's impact on American character and society

Auteur: Arthur Asa Berger
Uitgever: Lanham [u.a.] : Rowman & Littlefield Publishers, 2007.
Editie/Formaat:   Gedrukt boek : Engels : 3. edAlle edities en materiaalsoorten bekijken.
Samenvatting:

A cultural studies critique of advertising and its impacts on American society. It looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication  Meer lezen...

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Details

Genre: Internetbron
Soort document Boek, Internetbron
Alle auteurs / medewerkers: Arthur Asa Berger
ISBN: 0742554430 9780742554436 0742554449 9780742554443
OCLC-nummer: 237127915
Beschrijving: XXV, 217 S. : ill., graph. Darst
Verantwoordelijkheid: Arthur Asa Berger ; with illustrations by the author.
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The manner in which advertising is developed and implemented, and the incredible influence it has on our culture and consumers, is profound. Ads, Fads, and Consumer Culture delves into this and other Meer lezen...

 
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